Advertising your brand on Instagram has grown as a popular way for businesses to get the word out there and build interactive relationships with their customers. Despite the large increase of businesses using Instagram as a way to boost traffic to their brand, the website itself has yet to offer any kind of built-in analytics for your profile to track the success of your account. Don’t let that discourage you, though. There are plenty of other ways to figure out if you’re reaching the full potential of your advertising outreach. Some of these methods are simple ones you can conduct yourself, while others use the help of apps and widgets to answer those questions for you. The path you take to analyze your Instagram page is entirely up to you, and what works for some may not be your cup of tea. That’s okay! Try out some of these tips, tricks, and apps to help get you started on deciding if you’re using Instagram to its best capabilities.
Likes, Comments, and Followers
The easiest way to see how you’re doing online is by looking at the amount of interaction your posts are getting compared to your follower count. Add up the likes and comments on one of your individual posts and divide that by the follower count for the page, and you’ll get the percentage of engagement you’re receiving! The more followers you have, the more you’ll want to see your percentage rising. It’s always best to shoot for high numbers.
Conduct Some Tests
One of the ways business owners can test to see if their Instagram following actually purchases their merchandise or services is by offering a discount code specific to the website. Once you post it, watch for the purchases made with this discount. If you see a lot, then you know that your account is reaching a lot of customers.
Another way to gauge the interaction of your fans is by offering contests and giveaways, organized by a specific hashtag. You’ll be able to see what audience you’re reaching by who participates by liking your content, posting their own under the hashtag, and commenting on your posts.
Download Helpful Apps
There are so many apps out there to support your experience using Instagram, from editing tools to analyzing widgets. We’ve found some of the best ones for business owners trying to get their account to its full potential.
- SimplyMeasured: Easily view your metrics, such as the best times to post and the most popular tags. They offer you a free initial report to see how well your profile is fairing.
- Iconosquare: See which posts are getting the most attention and discover when your followers are most active.
- Quintly: The full-featured website not only analyzes your Instagram and other social media profiles but also those of your competitors to show how you’re doing against them.
- Squarelovin: A simplistic and free way to analyze your account performance based on engagement.